Denmark is one of the latest countries to have experienced huge growth in terms of its iGaming market.
According to Sigma World, the market has managed to experience a significant amount of growth. In 2024, the market saw an 18.3% increase in spending year-on-year, with DKK 587 million being reached.
Online casino games and sports betting services provided by established platforms like Betway accounted for much of the growth, with it having been determined that it made up more than three-quarters of the market (77.5%). At the same time, mobile devices were found to be the preferred option for Danish players, with 65.6% of all wagering activities having taken place on these types of devices.
What trends are being experienced across Denmark?
Two key trends have been noticed amid the current growth that is being experienced across Denmark.
The first of these is the use of mobile devices. As mentioned, they account for almost two-thirds of all betting in Denmark. Players have been able to take advantage of the convenience and accessibility that these gadgets provide, with operators like Betway offering mobile apps.
An app allows players to access their favorite casino games and sports bets instantly. As people tend to have less free time due to their hectic lifestyles, the need for instant access has become greater. Danes have found that they can use these apps to save the very little time that they have to play their favorite games while on the move. In addition, they can place sports bets in a more timely fashion, especially if they engage in live betting.
Speaking of live betting, this is another trend that has been experienced, although not in the usual form of live sports betting. Instead, there has been an emerging level of popularity in live dealer casino games amongst the player base.
Many Danes are now looking to enjoy authentic and lifelike casino experiences on their mobile devices. Player demands have changed over the years to require these aspects to be met, as gamers want to be immersed in the activities that they are enjoying. This is why live dealer games have come to the forefront.
At a casino like Betway, they can play games that are akin to those experienced at a traditional casino establishment. However, with the convenience of being able to play online, players can enjoy the same sessions without having to potentially travel to a physical location. This can offer several benefits and may be more favorable to individuals.
Technological innovations have helped Denmark’s online gaming industry thrive
Several advancements and technological innovations have been experienced across the wider online gaming industry, helping Denmark experience the growth it has.
As alluded to already within the emerging trend of live dealer games, new technologies have allowed these games to thrive. Players can enjoy live streaming of the games that they choose to play, allowing for real-time sessions and experiences.
At the same time, artificial intelligence is helping to make games more personalized, while virtual and augmented realities are creating unique ways in which titles can be played. Technological improvements to payment methods have also helped the industry to grow, as players feel safer when making transactions due to enhanced security.
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